| Product Formats | 4–6 shades 9–12 shades 18– палettes
Pressed powder, cream, liquid, and mixed-format palettes are common commercial formats. | Choose the format according to target price, application performance, shelf presentation, and regional consumer preferences. | Product specification sheet, shade list, ingredient list, artwork proof, and finished-product photographs. | Powder palettes are generally simpler to transport than liquid or cream formats, which may require additional leakage and temperature controls. |
| Indicative MOQ | Stock/private label: 100–500 units Custom packaging: 500–3,000 units New formula or mold: 3,000+ units | MOQ varies by formula, packaging material, decoration method, number of shades, and whether components are already available. | Written MOQ confirmation, quotation sheet, component availability statement, and production terms. | Higher quantities can reduce per-unit freight cost, but increase inventory exposure, import value, and storage requirements. |
| Indicative Factory Lead Time | Stock items: 7–20 days Private label: 20–45 days Full customization: 45–90+ days | Lead time normally starts after artwork approval, deposit receipt, component confirmation, and successful sample approval. | Production schedule, approved sample record, purchase order, and milestone timeline. | Add time for export booking, customs processing, inspection, and destination delivery. Seasonal peaks may extend production schedules. |
| Indicative Product Pricing | Basic 4–6 shade palette: US$0.80–2.50/unit Mid-range 9–12 shade palette: US$1.50–5.00/unit Premium custom packaging: US$4.00–12.00+/unit | Prices are normally affected by pigment quality, pan size, finish, packaging material, decoration, testing, order quantity, and Incoterms. | Itemized quotation showing formula, packaging, printing, tooling, testing, sampling, and freight as separate cost items. | Confirm whether the price is EXW, FOB, FCA, CIF, or DDP. International freight, duties, taxes, and destination charges may be excluded. |
| Customization Options | Shade development Logo printing Custom artwork Magnetic or hinged case Insert card | Custom color development and packaging usually require additional sampling, approval cycles, tooling, and minimum quantities. | Color standard or approved drawdown, packaging dieline, Pantone reference where applicable, print proof, and intellectual-property authorization. | Custom inserts, magnets, mirrors, and unusual shapes can affect package weight, dimensional weight, and transport handling. |
| Formula and Ingredient Compliance | Eye-area products should use ingredients and colorants permitted in the destination market. Requirements differ among the EU, United States, United Kingdom, and other jurisdictions. | Do not rely only on a general “FDA approved” statement. The responsible importer must verify the complete formula and intended market requirements. | Full INCI ingredient list, Certificate of Analysis, allergen information where applicable, safety assessment or product-safety file, and batch records. | Incorrect or incomplete documentation can cause customs delays, relabeling, detention, rejection, or destruction at destination. |
| Quality Testing | Common checks include appearance, shade consistency, odor, net weight, microbiological quality, stability, packaging compatibility, and breakage resistance. | Define acceptance criteria before production, including allowable shade variation, pan adhesion, fallout, surface defects, and carton damage. | Third-party test report where required, batch Certificate of Analysis, inspection report, stability information, and retained-sample record. | Testing should be completed early enough to avoid shipping non-compliant or unstable goods. |
| Packaging and Labeling | Typical information includes product identity, net contents, ingredient declaration, batch or lot code, responsible party, country of origin, warnings, and period-after-opening or expiry information where required. | Label content and language requirements depend on the destination market. Eye-area warnings and allergen declarations may be especially important. | Final label artwork, packaging material specification, carton packing list, barcode details, and label compliance review. | Outer cartons should show handling marks, quantity, gross weight, net weight, dimensions, and country-of-origin information when required. |
| Quality Inspection Timing | Pre-production inspection During-production inspection Pre-shipment inspection | For a first order, inspect samples before mass production and conduct a final inspection before releasing the balance payment. | Inspection checklist, approved golden sample, AQL plan if used, defect classification, photographs, and corrective-action record. | Inspection can reduce the risk of shipping incorrect quantities, damaged cases, shade errors, and packaging defects across borders. |
| Shipping Modes | Courier: fastest for samples Air freight: faster replenishment Sea freight: lower cost for bulk orders Rail: route-dependent option | Compare total landed cost rather than freight rate alone. Include pickup, export handling, documentation, customs clearance, duty, tax, and delivery. | Commercial invoice, packing list, transport document, certificate of origin when applicable, and export declaration information. | Use robust inner protection and carton drop testing for palettes containing mirrors, pans, or fragile decorative parts. |
| Incoterms | EXW FCA FOB CIF DDP | Specify the named place and version of the Incoterms rule. DDP can simplify delivery but requires careful confirmation of importer-of-record and tax responsibilities. | Quotation with named place, commercial invoice, freight contract, insurance terms, and written responsibility matrix. | Risk transfer, customs responsibility, insurance, and destination charges differ materially among Incoterms. |
| Payment Structure | Common commercial arrangements include a deposit before production and a balance after inspection or before shipment. Exact terms are negotiable. | Link final payment to approved samples, production completion, inspection results, and document receipt where commercially appropriate. | Pro forma invoice, purchase contract, bank details verified through an independent channel, and payment schedule. | Currency, bank charges, foreign-exchange movement, and payment timing can affect the final landed cost. |
| Total Landed Cost | Typical components are product cost, customization, packaging, inspection, inland transport, export handling, freight, insurance, import duty, VAT or sales tax, customs brokerage, and final delivery. | Build a landed-cost model before selecting a supplier or target retail price. Small orders may have disproportionately high freight and handling costs. | Itemized pro forma invoice, freight quotation, tariff classification advice, duty estimate, and destination-charge schedule. | Use shipment weight, carton dimensions, product value, destination, and customs classification to compare transport scenarios. |
| Supplier Due Diligence | Review manufacturing capability, export experience, quality system, sample consistency, communication, production capacity, and documentation quality. | Request recent facility information, sample references, audit evidence, and a clear explanation of subcontracting practices. | Business registration information, factory audit report, quality certificates where applicable, export references, and signed specification sheet. | Clear documentation and experienced export handling can reduce customs, labeling, and delivery risks. |
| Sustainable Packaging | Options may include reduced plastic, paperboard cartons, recycled content, refillable cases, and elimination of unnecessary inserts. | Verify actual material composition and recyclability in the destination market rather than relying solely on marketing claims. | Material declaration, recycled-content evidence where claimed, packaging specification, and supplier sustainability statement. | Packaging changes can affect carton strength, moisture resistance, product protection, and dimensional weight. |
